Effective Content Editors Must Be Good Writers

wwwWhen hiring a content editor for your company’s website, it’s most important to find a person who knows how to write — writing well is a skill that cannot be easily taught, and you don’t have time for that if it could be! Besides writing abilities, a good content editor will also have technical skills and knowledge of graphic design, social media, and SEO. Read more…

What Do a Panda, Penguin, and Platypus Have in Common? Google Uses Them to Grade Your Site’s Content

Since 2011, Google has frequently updated their search engine algorithms (Panda, Penguin, Platypus) to identify websites with low-quality or trivial content. Sites that have content with weak writing or poor grammar, spelling, or punctuation, or which use keyword stuffing, cloaking, or other “black hat” SEO tactics, are penalized in Google’s search rankings. Since Google is the most popular search engine in the world, businesses today should take measures to ensure their site provides useful and reliable information, presented in content that is written properly and optimized for search engines honestly –  and finding a good writer for your web content can make all the difference. Read more…

Image

Google’s Platypus targets weak websites