It’s Coming, but is Your Business Ready?

google-penguinNobody likes to read bad web pages, yet many businesses get so caught up trying to optimize their site that they forget about the importance of quality content— but Google’s ferocious site-grading algorithms should be making businesses think twice.

Continuing its work to improve the Internet and user experience, Google recently released its new Panda 4.0 update and announced that Penguin 3.0 is on the way. These Google algorithms – including Panda, Penguin, Platypus, and Hummingbird – analyze websites and modify search rankings based on the quality and strength of site content. More specifically, the algorithms target sites that use spam and “black hat” SEO tactics like keyword stuffing, text advertisements, and link schemes, and subsequently lower the sites’ rankings.

So what can businesses do to prepare for these ever-improving algorithms and ensure their site isn’t negatively affected? From analyzing traffic to diversifying anchor text and evaluating links, here are some incredibly useful tips to help improve your website’s content, search rankings, and appeal. Read more…

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Copy Editing Tips that Work

(from CrushedTees.com)

(from CrushedTees.com)

Whether you are writing a blog post, a webinar script, or a landing page, the power of your content depends on the strength of your authorial voice as well as the persuasiveness of your words. In order to create content, of any kind, that serves its purpose well by informing or persuading your audience, it’s critical to edit your text to make it clear and correct. Here are 15 Copy Editing Tips in three distinct stages  – including self-evaluation and a lot of cut -and-paste – for you to consider. Read more.

Simple Tips for Editing Your Own Work

Editing and publicationWe all act as editors of our own work – whether it be a formal text like an article or a well-crafted email. But at times, too much editing (too early) can really get in the way of writing, and bad writing makes editing a moot point. One simple rule to follow for any writer is to avoid editing while you’re writing; instead, just write, let the ideas flow, and save the editing for later. When you’re ready to begin editing, address larger global changes to structure first, before worrying about the smaller local issues like grammar and spelling. Also, cut that text down – by 10% or more! Wordiness is the mark of bad writing, and it’s easy to get wordy if you’re following the first rule and not self-editing as you go, and there are some common phrases that are redundant and can be easily omitted. Other tips include…