Stop the Slaughter of Language: No More Word Crimes!

Who would’ve thought Al would be the one to offer¬†this¬†important (and hilarious) educational message about increased literacy, proper grammar, and the integrity of language? Enjoy! ūüôā
#wordcrimes   #editing   #grammargeek

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Editing: It’s Not Just for Spelling, You Know

Editing and publicationYes, spelling, grammar, and punctuation are some of the things that editors address, but that’s just the beginning. In fact, there are four main types of editing: developmental editing, line editing, copy editing, and proofreading. Sometimes you might just need a fresh pair of eyes to catch those copy mistakes that your weary and long-worked eyes cannot, while¬†other times you require more careful line edits, global revisions, or developmental guidance. Read more…

But no matter what your editing needs are, from proofreading to developmental editing, contact me and I can help.

As a professional writer and editor, I offer all types of editing services, for nearly any kind of text. Do you need a thorough review of your journal article, including proper formatting (APA, CSE, MLA), reference and in-text citation review and cross-checks, and formatting tailored to meet the requirements of your intended publication? Contact me. Perhaps you need someone to make your newsletter, proposal, or resume shine, or maybe you seek a little guidance and help making those last revisions to your new novel? Contact me.

There’s no text or genre I cant’¬†help you improve, including:

I love to read¬†and edit, and you need someone to be sure that your text is of a¬†quality that aptly reflects the hard work you’ve already put into it. So, let’s work together!¬†Contact¬†me¬†today for a free consultation and estimate, and get WordWise.

If You Blog, They Will Come

blogging works

Image credit: BookBoon.com

It’s hard to convince people of the value of¬†blogging and social media. As an experienced writer and content marketer, I have found that too many potential clients claim to not see the benefits or suggest that it doesn’t work, among other erroneous beliefs about content marketing that keep¬†businesses from achieving the most success.

But the proof is in the pudding, they say, and the facts and stats on blogging as a marketing strategy don’t support these claims. For example,¬†HubSpot¬†found that companies who blog have an average of¬†55% more site visitors,¬†97% more inbound links, and a whopping¬†434% more indexed pages.¬†Brands that create just 15 blog posts each¬†month see an average of 1,200 new leads per month, too– wow! But¬†the evidence doesn’t stop there… here’s¬†more stats on¬†the great results seen with content marketing.

Blogging can be an incredibly successful marketing tool, if done consistently over time with effective messaging, tactical links, and other proven inbound marketing strategies. Contact me to discuss ideas for a blogging strategy to boost your business and increase your bottom line!

Have you seen blogging work for you? I’d love to hear how!

Content Marketing Tips

 

Image credit: Shutterstock

Image credit: Shutterstock

What is content marketing? Sure, it’s all the rage in today’s digital marketing world, but what is it, and how can businesses¬†do it well? Content marketing includes things like blog posts, social media shares, webinars, and more that allow you to directly engage with potential customers and clients.

We all agree that’s a great idea and a good way to reach the market with your product or service– haven’t you ever gotten information from a blog post or a lead on a new product or deal via social media? Of course! The problem for many businesses, though, is the time and effort it takes to get it done. Effective content marketing requires consistent effort delivered over time, and a good content marketer will know how best to address your target¬†audience, express key messages, and align with both your¬†branding persona and customer¬†needs.

So how do you do it? Author and Educator Martha Collier offers 5 useful tips for successful content marketing campaigns.¬†Read more…

 

So Many Blog Ideas, So Little Time

blog ideas

Image credit: Shutterstock

Maintaining and developing content for a blog can be tough. It’s natural to run out of ideas, and sometimes we all need a little help – writer’s block can be very frustrating! Whether you are running it yourself or you hire an experienced blog writer to manage your blog marketing, developing new and unique topics is challenging. So, here’s some help:

1. When trying to come up with¬†a topic for your next blog¬†post, one strategy is to think about specific areas of your industry that you might discuss, evaluate, or even demonstrate with images or presentations. You might¬†create a poll and blog the results, share and comment on recent news in your industry, or list some industry resources you’ve found valuable.

2. Your business and customers, too, are key– they are who the blog is for, after all– so don’t be afraid to do a little self-promotion in your blogs. Blogging is a marketing tool, right? So, other¬†ideas are to discuss what sets you apart from the rest, answer some FAQs potential clients might have, or provide some customer testimonials to showcase¬†your history of satisfied clients and proven results. Topics like these that exemplify your expertise can be extremely effective.

3. Finally, don’t be afraid to get a little personal in your blog posts. Not only will it add a touch of¬†personality to aid your brand and image, but it’s a great way to share who you are – and people like to buy things¬†from people they know. For example, you could talk about a book you’re reading, some challenges you’ve faced, or what you love about what you do. A content marketer¬†with creative writing skills¬†can help you make these their best.

Effective blogging as a marketing tool results requires consistent effort over time– just a blog here and there won’t work. It’s about quantity as much as quality, so don’t let a little thing like having no¬†ideas stop you from posting today! In a guest blog for¬†the U.S. Small Business Administration (SBA), small business expert Anita Campbell expands offers¬†some of the examples above¬†¬†as part of her list of¬†36 great blog ideas to help you when you’re stumped. Read more…

Do you have any other ideas that you’d like to share? I’d love to hear them! Please comment below.

 

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#growth

Leverage the power of words.

Leverage the power of words.

As I grow my new business, I find I’m increasingly excited by so many¬†fresh¬†ideas and the field of Content Marketing overall. I’ve always had an innate talent for language – and the art of using words to produce the most powerful effect or persuasion – but¬†it’s especially rewarding to be able to apply it more now in my career.¬†I’ve long known I was WordWise, but I’m¬†finding that I’m¬†also increasingly MarketingWise, BrandingWise, and PRWise… and I’m just getting started.

“There is no rule on how to write. Sometimes it comes easily and perfectly: sometimes it’s like drilling rock and then blasting it out with charges.”

— Ernest Hemingway