Content marketing is about giving potential customers different forms of media content that they want, in exchange for getting the opportunity to subtly market a brand, product, or service to them. Rather than creating advertisements or direct marketing materials, businesses create content such as blogs, whitepapers, downloadable guides, podcasts, infographics, videos, and even social media posts that provide educational and/or entertainment value. By offering free access to such valuable content, businesses get the chance to market to potential customers, while at the same time establishing themselves as experts and authorities in their field.
If the concept of content marketing is still new to you, here is a handy introduction to content marketing, including:
- The fatal flaws of traditional advertising
- An in-depth introduction to content marketing
- The advantages that content marketing provides over traditional advertising
- Tips on the best practices that will make your content marketing more effective
Then, when you’re ready to develop a content marketing strategy that works for your business, contact an expert who can help you start getting a lot more returns by just giving a little!
Today, October 20th, is National Day on Writing, which follows World Dictionary Day that just passed on October 16th. As one who not only loves to write, but also believes strongly in the power of words (and actually enjoys reading dictionaries), I wanted to take a moment to honor language by sharing some long-forgotten and cool words from Webster’s nineteenth-century dictionary.
Noah Webster, the great American lexicographer, published his first dictionary in 1806. However, in 1828, at the age of 70, Webster released his American Dictionary of the English Language. The work defined 70,000 words – more than any dictionary in history – and nearly 17% of the words listed had never before been seen in a dictionary. Still today, Webster’s dictionary is recognized as the first comprehensive dictionary of American English, and one of the most important dictionaries in the history of the language.
Here are 26 interesting, unique, and obscure words from Webster’s 1828 Dictionary, an A to Z of new vocabulary:
- AFTER-WISE (adj): the feeling of knowing exactly what one should have said or done, after the opportunity to do so has passed
- BABBLEMENT (n): senseless prattle; unmeaning words
- CYCOPEDE (n): a term for the entire circle of human knowledge
- DAGGLED (adj): dipped or trailed in mud or foul water; befouled
- ELENCH (n): a vicious or fallacious argument that is apt to deceive under the appearance of truth; a sophism
- FOPDOODLE (n): one who is insignificant
- GLOZE (n): flattery; adulation
- HORRISONOUS (adj): sounding dreadfully; uttering a terrible sound
- ILLAQUEATION (n): the act of ensnaring; something that has been caught or entrapped
- JACKPUDDING (n): one who jokes around and acts foolish to make other people laugh
- KEECH (n): a mass or lump
- LONGINQUITY (n): remoteness or isolation; any vast distance in space or time
- MAFFLE (v): to stammer or stumble on your words
- NUNCUPATORY (adj): something that exists in name only; relating to a verbal rather than written agreement
- OBEQUIATE (v): to ride around on a horse
- PACKTHREAD (n): the strong string or twine used to wrap parcels
- QUADRIN (n): any tiny amount of something; an insignificant amount of cash
- RAKESHAME (n): a vile, dissolute wretch of a person
- SHEEP-BITE (v): to practice petty thefts
- TARDIGRADOUS (adj): slow-paced; moving or stepping slowly
- UPTRAIN (v): to educate or train
- VERNATE (v): to become young again
- WRANGLESOME (adj): quarrelsome; contentious
- XEROPHAGY (n): the eating of dried meats such as beef jerky
- YOKE-MATE (n): an associate or companion
- ZUFFOLO (n): a little flute or flageolet, especially one used to teach birds
If you’re interested in learning some more words and reading about Webster, check out the online version of Webster’s 1828 Dictionary. I’m going to challenge myself to start working these new words into my lexicon, and I challenge you to do the same!
In previous posts, I’ve shared with you stats on how much consumers love inbound marketing, as well as stats on how inbound marketing can increase SEO and website traffic. The gist? Inbound, content marketing has proven to work in increasing brand appeal and website performance.
But, SALES is the real matter of concern for businesses. So, the question is: can inbound marketing help your sales and increase your bottom line? Here are some stats that suggest it can:
- Of US e-shoppers surveyed, 81% are at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive).
- Customers who receive email newsletters spend 82% more when they buy from the company (iContact).
- Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
- Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Gartner Research).
- 82% of marketers that blog daily generated customers from their blogs (HubSpot).
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights).
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (DemandGen Report).
- Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research).
- Marketers who have prioritized blogging are 13 times more likely to enjoy a positive ROI (HubSpot).
If you (or your boss) have not yet begun to leverage the proven effectiveness of content marketing, and you want to learn more about how to do it well and on a budget, contact WordWise Creations now, and let me help you cash “in” on inbound marketing!
From my last post with stats on how consumers feel about content marketing, we know research has shown that consumers do appreciate businesses and brands that share content, and tend to make buying choices based on inbound marketing. So, doubters may now be wondering, does inbound marketing improve SEO and website traffic? The answer: yes!
Here are some stats that shed some light on how much websites love content marketing:
- Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)
- Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders (19.7%) compared to followers (2.5%). (Kapost)
- Website conversion rate is nearly 6 times higher for content marketing adopters (2.9%) than non-adopters (0.5%). (Kapost)
- Inbound marketers double the average site conversion rate, from 6% to 12% total. (HubSpot)
These numbers paint a clear picture of power of content marketing. So, are you taking full advantage of the benefits that inbound and content marketing have to offer you and your bottom line? If not, contact a content marketing expert right away for more information on how to develop a strategy that works for you.
Outbound marketing is just that – out – and today’s “in” tool for business marketing is inbound marketing. Inbound marketing is the act of promoting a company through blogs, online newsletters, whitepapers, social media, and other forms of content marketing which serve to bring customers in my giving them something in exchange.
Still, it’s almost every day that I find myself trying to convince a potential client about the benefits of inbound marketing and content marketing. So, I compiled a few stats to share with them, and with you. Here are some facts you might not know about inbound marketing and the way consumers feel about it:
- 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)
- 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council)
- 90% of consumers find custom content useful. (McMurry/TMG)
- 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (McMurry/TMG)
- 50% of consumer time online is spent engaging with custom content. (HubSpot)
These stats should be easy to believe, too, especially if you’ve spent time online reading a company’s blog or social media posts to gain new information or perspective on something. I know I have! If you and your business are not maximizing the power of inbound, content marketing for the best results, just contact me for more information on how I can help you do just that.