10 Commandments of Successful Blogging for Businesses

10 Commandments Biz Blogging_SalesforceBlogging isn’t easy. In particular, for businesses using blogging as part of a content marketing strategy, it’s critical that blog content is interesting and makes people want to read, and perhaps share, the content. In addition, there are a myriad of variables that must be considered, such as length, relevance, which publishing platform(s) to use, and the best time to post.

But there are some other specific considerations that are essential for a successful business blogging campaign. These include:

  • Telling a story
  • Knowing your purpose
  • Targeting your known audience
  • Providing something of value
  • Tracking metrics to define success
  • Including visuals and images
  • Considering layout readability
  • Adding a Call to Action
  • Focusing on SEO
  • Setting a schedule

Matt Wesson of Salesforce expands upon each of these to provide businesses with useful guidance and some easy-to-apply tips for honing your blogging strategy for greater success. Read more…

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7 Ways to Share Content Readers Will Re-Share

Share ContentWe all know that social media posts and shares are part of content marketing, but have you really given thought to HOW you share content? It’s easy to just click the appropriate icon(s) and casually share posts, images, or videos with your followers, but will that make them want to re-share the content as you want them to do?

If you really want to drive the exponential outreach power of your content marketing efforts, you should personalize the accompanying text for shared content to ensure readers find it interesting and enticing enough to prompt them to share it with their own followers, as well as tailoring the text for each social media platform to more specifically target your audience with the right language and format (e.g., hash tags for Twitter posts).

Other best practices for sharing content include timing shares to meet the audience when they are most likely to be active on each platform; tagging influential players when possible; giving credit when it’s due; responding to every comment; and issuing a call to action in your shares to increase reader engagement and boost the marketing power of the content – and there are specific things that are important to keep in mind when enacting these practices. Read more…

 

 

The Biggest Resume Mistakes

ResumeResumes are not an easy thing to create – especially not good ones. In fact, too many people overlook the importance of having an error-free resume, and don’t realize how damaging things like small fibs (or outright lies) on a resume can be to their career potential. Hiring managers are savvy, and have learned to quickly identify the weak resumes from the strong. Even more, in today’s highly competitive workforce, it’s critical that your resume is good enough to make you stand apart from the rest. Sure, you may have the credentials and experience, but if your resume doesn’t reflect them well, you could find yourself in a bind.

A good idea for any ambitious job seeker is to contact an expert who can format your resume and hone its content to best make you shine, but not everyone can afford to do that.

So, Senior VP of People Operations at Google, Lazlo Bock, who has personally reviewed 20,000 resumes at Google (where they sometimes receive 50,000 resumes in just a week), offers some good advice to help job seekers create an outstanding resume. Read more…

Below are some other articles that you may find to be useful resources. Good luck!

Want to Boost Your #ContentMarketing? Use LinkedIn’s New Publishing Platform

LinkedIn's Publishing Platform

Some of you may have noticed a new paper clip icon in the corner of the box where you type your LinkedIn status post. It’s LinkedIn’s new publishing platform, and it is just the tool you need to strengthen your content marketing. Not only is LinkedIn the premier business social network that offers you the chance for massive exposure (even to niche groups), but publishing on LinkedIn is a smart and easy way to further brand yourself or your company. Writing targeted content can even help job seekers get noticed, and help businesses with SEO. But there are some things that are important to keep in mind if you want to get the best content marketing results from your efforts. Read more…

Why You’re Losing Money by Ignoring Content Marketing

content marketing

The Internet has created new avenues for gaining business exposure and changed customer expectations, and businesses must adjust their approach to advertising in order to be successful today. How, you ask? By embracing content marketing, you can open up countless avenues for increasing your visibility, reputation, and credibility— and, most importantly, your bottom line.

We all know what advertising is, but why is it different from and less effective than “content marketing?”

Traditional advertising is often intrusive in its effort to get your business or product noticed, and that can have a diminishing effect on your returns. Even more, ads are expensive, and they only capture the audience’s attention for a brief period of time, if at all, with a generalized message unlikely to appeal to everyone.

On the other hand, content marketing offers potential customers valuable information that they want in exchange for their attention, drawing them in to give you more exposure at much less cost.

Using content marketing, businesses provide educational and/or entertaining content that is free, engaging, and valuable to customers, such as blog posts, whitepapers, infographics, guides, videos, and more. Not only does content marketing offer value that customers appreciate while subtly promoting your business, product, and brand, but it also serves as a useful PR tool by increasing your reputation as an authority in your field.

Content marketing, in short, gives businesses a way to engage customers who want to hear their message, rather than forcing it on customers through typical, costly advertising. Additionally, content marketing:

  • Provides customers with information or guidance that is valuable to them.
  • Targets different customer sects directly for more effective marketing.
  • Increases website traffic and improves SEO.
  • Educates customers to influence their purchasing decisions.
  • Furthers your company’s perception as an industry authority.
  • Encourages customers to share your information with others, such as through social media.
  • and more!

Click here for an in-depth introduction to content marketing, including examples of businesses using content marketing successfully and some tips for best practices, and contact WordWise Creations when you’re ready to begin developing a content marketing strategy sure to fuel the success of your business!