Extra! Extra! If you think that press releases are only for big companies with big announcements, you might be missing out on one of the most effective marketing and PR tools available to get your company the recognition it needs and deserves.
Press releases are a good way to showcase your products, services, or business developments to the media and the public, to tell people why they should be interested. It’s important, though, to keep in mind that a press release speaks to your business and should reflect the quality of your standards. A poorly written release with spelling or grammar errors, excessive jargon, or long-winded, rambling language can hurt you more than help you, and the expense of a good writer is negligible when compared to the great cost of bad PR.
I create press releases that are targeted for the market audience and to-the-point, structured in a way that concisely presents the facts while also appealing to and grabbing the reader’s attention with subtly persuasive language and strong writing.
But don’t take my word for it — read some of my clients’ testimonials to see what they have to say about my work!
For a free consultation on how you can use press releases to publicize your business and build your brand, email me now or contact me by telephone at 919-971-3568.