Blogging isn’t easy. In particular, for businesses using blogging as part of a content marketing strategy, it’s critical that blog content is interesting and makes people want to read, and perhaps share, the content. In addition, there are a myriad of variables that must be considered, such as length, relevance, which publishing platform(s) to use, and the best time to post.

But there are some other specific considerations that are essential for a successful business blogging campaign. These include:

Matt Wesson of Salesforce expands upon each of these to provide businesses with useful guidance and some easy-to-apply tips for honing your blogging strategy for greater success. Read more…