10 Commandments of Successful Blogging for Businesses

10 Commandments Biz Blogging_SalesforceBlogging isn’t easy. In particular, for businesses using blogging as part of a content marketing strategy, it’s critical that blog content is interesting and makes people want to read, and perhaps share, the content. In addition, there are a myriad of variables that must be considered, such as length, relevance, which publishing platform(s) to use, and the best time to post.

But there are some other specific considerations that are essential for a successful business blogging campaign. These include:

  • Telling a story
  • Knowing your purpose
  • Targeting your known audience
  • Providing something of value
  • Tracking metrics to define success
  • Including visuals and images
  • Considering layout readability
  • Adding a Call to Action
  • Focusing on SEO
  • Setting a schedule

Matt Wesson of Salesforce expands upon each of these to provide businesses with useful guidance and some easy-to-apply tips for honing your blogging strategy for greater success. Read more…

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What Can Blogging Do For Your Business?

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Blogging is perhaps one of the most effective marketing strategies today. From finding new clients, to becoming an expert in your field, to improving your site’s SEO, blogging– or hiring an expert writer to handle your blogs for you— has clear and proven benefits that should be an integral part of any successful modern marketing plan. Read more…