It’s Coming, but is Your Business Ready?

google-penguinNobody likes to read bad web pages, yet many businesses get so caught up trying to optimize their site that they forget about the importance of quality content— but Google’s ferocious site-grading algorithms should be making businesses think twice.

Continuing its work to improve the Internet and user experience, Google recently released its new Panda 4.0 update and announced that Penguin 3.0 is on the way. These Google algorithms – including Panda, Penguin, Platypus, and Hummingbird – analyze websites and modify search rankings based on the quality and strength of site content. More specifically, the algorithms target sites that use spam and “black hat” SEO tactics like keyword stuffing, text advertisements, and link schemes, and subsequently lower the sites’ rankings.

So what can businesses do to prepare for these ever-improving algorithms and ensure their site isn’t negatively affected? From analyzing traffic to diversifying anchor text and evaluating links, here are some incredibly useful tips to help improve your website’s content, search rankings, and appeal. Read more…

What Do a Panda, Penguin, and Platypus Have in Common? Google Uses Them to Grade Your Site’s Content

Since 2011, Google has frequently updated their search engine algorithms (Panda, Penguin, Platypus) to identify websites with low-quality or trivial content. Sites that have content with weak writing or poor grammar, spelling, or punctuation, or which use keyword stuffing, cloaking, or other “black hat” SEO tactics, are penalized in Google’s search rankings. Since Google is the most popular search engine in the world, businesses today should take measures to ensure their site provides useful and reliable information, presented in content that is written properly and optimized for search engines honestly –  and finding a good writer for your web content can make all the difference. Read more…

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Google’s Platypus targets weak websites