Blogging isn’t easy. In particular, for businesses using blogging as part of a content marketing strategy, it’s critical that blog content is interesting and makes people want to read, and perhaps share, the content. In addition, there are a myriad of variables that must be considered, such as length, relevance, which publishing platform(s) to use, and the best time to post.
But there are some other specific considerations that are essential for a successful business blogging campaign. These include:
- Telling a story
- Knowing your purpose
- Targeting your known audience
- Providing something of value
- Tracking metrics to define success
- Including visuals and images
- Considering layout readability
- Adding a Call to Action
- Focusing on SEO
- Setting a schedule
Matt Wesson of Salesforce expands upon each of these to provide businesses with useful guidance and some easy-to-apply tips for honing your blogging strategy for greater success. Read more…
Image credit: Shutterstock
What is content marketing? Sure, it’s all the rage in today’s digital marketing world, but what is it, and how can businesses do it well? Content marketing includes things like blog posts, social media shares, webinars, and more that allow you to directly engage with potential customers and clients.
We all agree that’s a great idea and a good way to reach the market with your product or service– haven’t you ever gotten information from a blog post or a lead on a new product or deal via social media? Of course! The problem for many businesses, though, is the time and effort it takes to get it done. Effective content marketing requires consistent effort delivered over time, and a good content marketer will know how best to address your target audience, express key messages, and align with both your branding persona and customer needs.
So how do you do it? Author and Educator Martha Collier offers 5 useful tips for successful content marketing campaigns. Read more…