What Do a Panda, Penguin, and Platypus Have in Common? Google Uses Them to Grade Your Site’s Content

Since 2011, Google has frequently updated their search engine algorithms (Panda, Penguin, Platypus) to identify websites with low-quality or trivial content. Sites that have content with weak writing or poor grammar, spelling, or punctuation, or which use keyword stuffing, cloaking, or other “black hat” SEO tactics, are penalized in Google’s search rankings. Since Google is the most popular search engine in the world, businesses today should take measures to ensure their site provides useful and reliable information, presented in content that is written properly and optimized for search engines honestly –  and finding a good writer for your web content can make all the difference. Read more…

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Google’s Platypus targets weak websites

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