We all know that social media posts and shares are part of content marketing, but have you really given thought to HOW you share content? It’s easy to just click the appropriate icon(s) and casually share posts, images, or videos with your followers, but will that make them want to re-share the content as you want them to do?
If you really want to drive the exponential outreach power of your content marketing efforts, you should personalize the accompanying text for shared content to ensure readers find it interesting and enticing enough to prompt them to share it with their own followers, as well as tailoring the text for each social media platform to more specifically target your audience with the right language and format (e.g., hash tags for Twitter posts).
Other best practices for sharing content include timing shares to meet the audience when they are most likely to be active on each platform; tagging influential players when possible; giving credit when it’s due; responding to every comment; and issuing a call to action in your shares to increase reader engagement and boost the marketing power of the content – and there are specific things that are important to keep in mind when enacting these practices. Read more…