Content marketing is about giving potential customers different forms of media content that they want, in exchange for getting the opportunity to subtly market a brand, product, or service to them. Rather than creating advertisements or direct marketing materials, businesses create content such as blogs, whitepapers, downloadable guides, podcasts, infographics, videos, and even social media posts that provide educational and/or entertainment value. By offering free access to such valuable content, businesses get the chance to market to potential customers, while at the same time establishing themselves as experts and authorities in their field.
If the concept of content marketing is still new to you, here is a handy introduction to content marketing, including:
- The fatal flaws of traditional advertising
- An in-depth introduction to content marketing
- The advantages that content marketing provides over traditional advertising
- Tips on the best practices that will make your content marketing more effective
Then, when you’re ready to develop a content marketing strategy that works for your business, contact an expert who can help you start getting a lot more returns by just giving a little!