Content Marketing: Giving a Little to Get More

content marketingContent marketing is about giving potential customers different forms of media content that they want, in exchange for getting the opportunity to subtly market a brand, product, or service to them. Rather than creating advertisements or direct marketing materials, businesses create content such as blogs, whitepapers, downloadable guides, podcasts, infographics, videos, and even social media posts that provide educational and/or entertainment value. By offering free access to such valuable content, businesses get the chance to market to potential customers, while at the same time establishing themselves as experts and authorities in their field.

If the concept of content marketing is still new to you, here is a handy introduction to content marketing, including:

  • The fatal flaws of traditional advertising
  • An in-depth introduction to content marketing
  • The advantages that content marketing provides over traditional advertising
  • Tips on the best practices that will make your content marketing more effective

Read more…

Then, when you’re ready to develop a content marketing strategy that works for your business, contact an expert who can help you start getting a lot more returns by just giving a little!

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10 Stats on how Inbound Marketing can Increase Your Sales

Inbound-MarketingIn previous posts, I’ve shared with you stats on how much consumers love inbound marketing, as well as stats on how inbound marketing can increase SEO and website traffic. The gist? Inbound, content marketing has proven to work in increasing brand appeal and website performance.

But, SALES is the real matter of concern for businesses. So, the question is: can inbound marketing help your sales and increase your bottom line? Here are some stats that suggest it can:

  1. Of US e-shoppers surveyed, 81% are at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive).
  2. Customers who receive email newsletters spend 82% more when they buy from the company (iContact).
  3. Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
  4. Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Gartner Research).
  5. 82% of marketers that blog daily generated customers from their blogs (HubSpot).
  6. Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights).
  7. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (DemandGen Report).
  8. Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
  9. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research).
  10. Marketers who have prioritized blogging are 13 times more likely to enjoy a positive ROI (HubSpot).

If you (or your boss) have not yet begun to leverage the proven effectiveness of content marketing, and you want to learn more about how to do it well and on a budget, contact WordWise Creations now, and let me help you cash “in” on inbound marketing!

4 Stats Proving Inbound Marketing Helps SEO and Site Traffic

Content Marketing

(Photo: writtenbysumer.com)

From my last post with stats on how consumers feel about content marketing, we know research has shown that consumers do appreciate businesses and brands that share content, and tend to make buying choices based on inbound marketing. So, doubters may now be wondering, does inbound marketing improve SEO and website traffic? The answer: yes!

Here are some stats that shed some light on how much websites love content marketing:

  1. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)
  2. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders (19.7%) compared to followers (2.5%). (Kapost)
  3. Website conversion rate is nearly 6 times higher for content marketing adopters (2.9%) than non-adopters (0.5%). (Kapost)
  4. Inbound marketers double the average site conversion rate, from 6% to 12% total. (HubSpot)

These numbers paint a clear picture of power of content marketing. So, are you taking full advantage of the benefits that inbound and content marketing have to offer you and your bottom line? If not, contact a content marketing expert right away for more information on how to develop a strategy that works for you.

5 Stats on How Consumers Feel About Inbound Marketing

Outbound marketing is just that – out – and today’s “in” tool for business marketing is inbound marketing. Inbound marketing is the act of promoting a company through blogs, online newsletters, whitepapers, social media, and other forms of content marketing which serve to bring customers in my giving them something in exchange.

Still, it’s almost every day that I find myself trying to convince a potential client about the benefits of inbound marketing and content marketing. So, I compiled a few stats to share with them, and with you. Here are some facts you might not know about inbound marketing and the way consumers feel about it:

  1. 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)
  2. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council)
  3. 90% of consumers find custom content useful. (McMurry/TMG)
  4. 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (McMurry/TMG)
  5. 50% of consumer time online is spent engaging with custom content. (HubSpot)

These stats should be easy to believe, too, especially if you’ve spent time online reading a company’s blog or social media posts to gain new information or perspective on something. I know I have! If you and your business are not maximizing the power of inbound, content marketing for the best results, just  contact me for more information on how I can help you do just that.

10 Commandments of Successful Blogging for Businesses

10 Commandments Biz Blogging_SalesforceBlogging isn’t easy. In particular, for businesses using blogging as part of a content marketing strategy, it’s critical that blog content is interesting and makes people want to read, and perhaps share, the content. In addition, there are a myriad of variables that must be considered, such as length, relevance, which publishing platform(s) to use, and the best time to post.

But there are some other specific considerations that are essential for a successful business blogging campaign. These include:

  • Telling a story
  • Knowing your purpose
  • Targeting your known audience
  • Providing something of value
  • Tracking metrics to define success
  • Including visuals and images
  • Considering layout readability
  • Adding a Call to Action
  • Focusing on SEO
  • Setting a schedule

Matt Wesson of Salesforce expands upon each of these to provide businesses with useful guidance and some easy-to-apply tips for honing your blogging strategy for greater success. Read more…

7 Ways to Share Content Readers Will Re-Share

Share ContentWe all know that social media posts and shares are part of content marketing, but have you really given thought to HOW you share content? It’s easy to just click the appropriate icon(s) and casually share posts, images, or videos with your followers, but will that make them want to re-share the content as you want them to do?

If you really want to drive the exponential outreach power of your content marketing efforts, you should personalize the accompanying text for shared content to ensure readers find it interesting and enticing enough to prompt them to share it with their own followers, as well as tailoring the text for each social media platform to more specifically target your audience with the right language and format (e.g., hash tags for Twitter posts).

Other best practices for sharing content include timing shares to meet the audience when they are most likely to be active on each platform; tagging influential players when possible; giving credit when it’s due; responding to every comment; and issuing a call to action in your shares to increase reader engagement and boost the marketing power of the content – and there are specific things that are important to keep in mind when enacting these practices. Read more…

 

 

Want to Boost Your #ContentMarketing? Use LinkedIn’s New Publishing Platform

LinkedIn's Publishing Platform

Some of you may have noticed a new paper clip icon in the corner of the box where you type your LinkedIn status post. It’s LinkedIn’s new publishing platform, and it is just the tool you need to strengthen your content marketing. Not only is LinkedIn the premier business social network that offers you the chance for massive exposure (even to niche groups), but publishing on LinkedIn is a smart and easy way to further brand yourself or your company. Writing targeted content can even help job seekers get noticed, and help businesses with SEO. But there are some things that are important to keep in mind if you want to get the best content marketing results from your efforts. Read more…

Why You’re Losing Money by Ignoring Content Marketing

content marketing

The Internet has created new avenues for gaining business exposure and changed customer expectations, and businesses must adjust their approach to advertising in order to be successful today. How, you ask? By embracing content marketing, you can open up countless avenues for increasing your visibility, reputation, and credibility— and, most importantly, your bottom line.

We all know what advertising is, but why is it different from and less effective than “content marketing?”

Traditional advertising is often intrusive in its effort to get your business or product noticed, and that can have a diminishing effect on your returns. Even more, ads are expensive, and they only capture the audience’s attention for a brief period of time, if at all, with a generalized message unlikely to appeal to everyone.

On the other hand, content marketing offers potential customers valuable information that they want in exchange for their attention, drawing them in to give you more exposure at much less cost.

Using content marketing, businesses provide educational and/or entertaining content that is free, engaging, and valuable to customers, such as blog posts, whitepapers, infographics, guides, videos, and more. Not only does content marketing offer value that customers appreciate while subtly promoting your business, product, and brand, but it also serves as a useful PR tool by increasing your reputation as an authority in your field.

Content marketing, in short, gives businesses a way to engage customers who want to hear their message, rather than forcing it on customers through typical, costly advertising. Additionally, content marketing:

  • Provides customers with information or guidance that is valuable to them.
  • Targets different customer sects directly for more effective marketing.
  • Increases website traffic and improves SEO.
  • Educates customers to influence their purchasing decisions.
  • Furthers your company’s perception as an industry authority.
  • Encourages customers to share your information with others, such as through social media.
  • and more!

Click here for an in-depth introduction to content marketing, including examples of businesses using content marketing successfully and some tips for best practices, and contact WordWise Creations when you’re ready to begin developing a content marketing strategy sure to fuel the success of your business!