In previous posts, I’ve shared with you stats on how much consumers love inbound marketing, as well as stats on how inbound marketing can increase SEO and website traffic. The gist? Inbound, content marketing has proven to work in increasing brand appeal and website performance.
But, SALES is the real matter of concern for businesses. So, the question is: can inbound marketing help your sales and increase your bottom line? Here are some stats that suggest it can:
- Of US e-shoppers surveyed, 81% are at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive).
- Customers who receive email newsletters spend 82% more when they buy from the company (iContact).
- Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
- Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Gartner Research).
- 82% of marketers that blog daily generated customers from their blogs (HubSpot).
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights).
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (DemandGen Report).
- Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research).
- Marketers who have prioritized blogging are 13 times more likely to enjoy a positive ROI (HubSpot).
If you (or your boss) have not yet begun to leverage the proven effectiveness of content marketing, and you want to learn more about how to do it well and on a budget, contact WordWise Creations now, and let me help you cash “in” on inbound marketing!