In previous posts, I’ve shared with you stats on how much consumers love inbound marketing, as well as stats on how inbound marketing can increase SEO and website traffic. The gist? Inbound, content marketing has proven to work in increasing brand appeal and website performance.
But, SALES is the real matter of concern for businesses. So, the question is: can inbound marketing help your sales and increase your bottom line? Here are some stats that suggest it can:
- Of US e-shoppers surveyed, 81% are at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive).
- Customers who receive email newsletters spend 82% more when they buy from the company (iContact).
- Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
- Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Gartner Research).
- 82% of marketers that blog daily generated customers from their blogs (HubSpot).
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights).
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (DemandGen Report).
- Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research).
- Marketers who have prioritized blogging are 13 times more likely to enjoy a positive ROI (HubSpot).
If you (or your boss) have not yet begun to leverage the proven effectiveness of content marketing, and you want to learn more about how to do it well and on a budget, contact WordWise Creations now, and let me help you cash “in” on inbound marketing!
Nobody likes to read bad web pages, yet many businesses get so caught up trying to optimize their site that they forget about the importance of quality content— but Google’s ferocious site-grading algorithms should be making businesses think twice.
Continuing its work to improve the Internet and user experience, Google recently released its new Panda 4.0 update and announced that Penguin 3.0 is on the way. These Google algorithms – including Panda, Penguin, Platypus, and Hummingbird – analyze websites and modify search rankings based on the quality and strength of site content. More specifically, the algorithms target sites that use spam and “black hat” SEO tactics like keyword stuffing, text advertisements, and link schemes, and subsequently lower the sites’ rankings.
So what can businesses do to prepare for these ever-improving algorithms and ensure their site isn’t negatively affected? From analyzing traffic to diversifying anchor text and evaluating links, here are some incredibly useful tips to help improve your website’s content, search rankings, and appeal. Read more…
When hiring a content editor for your company’s website, it’s most important to find a person who knows how to write — writing well is a skill that cannot be easily taught, and you don’t have time for that if it could be! Besides writing abilities, a good content editor will also have technical skills and knowledge of graphic design, social media, and SEO. Read more…
Since 2011, Google has frequently updated their search engine algorithms (Panda, Penguin, Platypus) to identify websites with low-quality or trivial content. Sites that have content with weak writing or poor grammar, spelling, or punctuation, or which use keyword stuffing, cloaking, or other “black hat” SEO tactics, are penalized in Google’s search rankings. Since Google is the most popular search engine in the world, businesses today should take measures to ensure their site provides useful and reliable information, presented in content that is written properly and optimized for search engines honestly – and finding a good writer for your web content can make all the difference. Read more…
Google’s Platypus targets weak websites