If You Blog, They Will Come

blogging works

Image credit: BookBoon.com

It’s hard to convince people of the value of blogging and social media. As an experienced writer and content marketer, I have found that too many potential clients claim to not see the benefits or suggest that it doesn’t work, among other erroneous beliefs about content marketing that keep businesses from achieving the most success.

But the proof is in the pudding, they say, and the facts and stats on blogging as a marketing strategy don’t support these claims. For example, HubSpot found that companies who blog have an average of 55% more site visitors, 97% more inbound links, and a whopping 434% more indexed pages. Brands that create just 15 blog posts each month see an average of 1,200 new leads per month, too– wow! But the evidence doesn’t stop there… here’s more stats on the great results seen with content marketing.

Blogging can be an incredibly successful marketing tool, if done consistently over time with effective messaging, tactical links, and other proven inbound marketing strategies. Contact me to discuss ideas for a blogging strategy to boost your business and increase your bottom line!

Have you seen blogging work for you? I’d love to hear how!

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