Maintaining and developing content for a blog can be tough. It’s natural to run out of ideas, and sometimes we all need a little help – writer’s block can be very frustrating! Whether you are running it yourself or you hire an experienced blog writer to manage your blog marketing, developing new and unique topics is challenging. So, here’s some help:
1. When trying to come up with a topic for your next blog post, one strategy is to think about specific areas of your industry that you might discuss, evaluate, or even demonstrate with images or presentations. You might create a poll and blog the results, share and comment on recent news in your industry, or list some industry resources you’ve found valuable.
2. Your business and customers, too, are key– they are who the blog is for, after all– so don’t be afraid to do a little self-promotion in your blogs. Blogging is a marketing tool, right? So, other ideas are to discuss what sets you apart from the rest, answer some FAQs potential clients might have, or provide some customer testimonials to showcase your history of satisfied clients and proven results. Topics like these that exemplify your expertise can be extremely effective.
3. Finally, don’t be afraid to get a little personal in your blog posts. Not only will it add a touch of personality to aid your brand and image, but it’s a great way to share who you are – and people like to buy things from people they know. For example, you could talk about a book you’re reading, some challenges you’ve faced, or what you love about what you do. A content marketer with creative writing skills can help you make these their best.
Effective blogging as a marketing tool results requires consistent effort over time– just a blog here and there won’t work. It’s about quantity as much as quality, so don’t let a little thing like having no ideas stop you from posting today! In a guest blog for the U.S. Small Business Administration (SBA), small business expert Anita Campbell expands offers some of the examples above as part of her list of 36 great blog ideas to help you when you’re stumped. Read more…
Do you have any other ideas that you’d like to share? I’d love to hear them! Please comment below.