It’s hard to convince people of the value of blogging and social media. As an experienced writer and content marketer, I have found that too many potential clients claim to not see the benefits or suggest that it doesn’t work, among other erroneous beliefs about content marketing that keep businesses from achieving the most success.
But the proof is in the pudding, they say, and the facts and stats on blogging as a marketing strategy don’t support these claims. For example, HubSpot found that companies who blog have an average of 55% more site visitors, 97% more inbound links, and a whopping 434% more indexed pages. Brands that create just 15 blog posts each month see an average of 1,200 new leads per month, too– wow! But the evidence doesn’t stop there… here’s more stats on the great results seen with content marketing.
Blogging can be an incredibly successful marketing tool, if done consistently over time with effective messaging, tactical links, and other proven inbound marketing strategies. Contact me to discuss ideas for a blogging strategy to boost your business and increase your bottom line!
Have you seen blogging work for you? I’d love to hear how!
Maintaining and developing content for a blog can be tough. It’s natural to run out of ideas, and sometimes we all need a little help – writer’s block can be very frustrating! Whether you are running it yourself or you hire an experienced blog writer to manage your blog marketing, developing new and unique topics is challenging. So, here’s some help:
1. When trying to come up with a topic for your next blog post, one strategy is to think about specific areas of your industry that you might discuss, evaluate, or even demonstrate with images or presentations. You might create a poll and blog the results, share and comment on recent news in your industry, or list some industry resources you’ve found valuable.
2. Your business and customers, too, are key– they are who the blog is for, after all– so don’t be afraid to do a little self-promotion in your blogs. Blogging is a marketing tool, right? So, other ideas are to discuss what sets you apart from the rest, answer some FAQs potential clients might have, or provide some customer testimonials to showcase your history of satisfied clients and proven results. Topics like these that exemplify your expertise can be extremely effective.
3. Finally, don’t be afraid to get a little personal in your blog posts. Not only will it add a touch of personality to aid your brand and image, but it’s a great way to share who you are – and people like to buy things from people they know. For example, you could talk about a book you’re reading, some challenges you’ve faced, or what you love about what you do. A content marketer with creative writing skills can help you make these their best.
Effective blogging as a marketing tool results requires consistent effort over time– just a blog here and there won’t work. It’s about quantity as much as quality, so don’t let a little thing like having no ideas stop you from posting today! In a guest blog for the U.S. Small Business Administration (SBA), small business expert Anita Campbell expands offers some of the examples above as part of her list of 36 great blog ideas to help you when you’re stumped. Read more…
Do you have any other ideas that you’d like to share? I’d love to hear them! Please comment below.
What if you sat down to read a blog, and the first few words were boring and dry? Would you continue reading?
The opening paragraph of your blog post is where you grab the reader’s attention and create interest about the subject. Besides the title, it’s the most important part of your blog article. Here are a few ideas on ways to open your blog that will hook the reader into your main content.
Use a Quote: Words from a known authority or recognized public figure can be a powerful way to open your article. The quote should, of course, relate to the content itself, and addressing the quote as you continue the article will provide you with an easy way to transition to your primary content and main points.
Share an Anecdote or Short Story: Sharing a personal story or anecdote can quickly pull readers in while providing a small illustration of your main points. The best anecdotes are those that others can relate to or that make readers laugh or think, and a thinking reader is an engaged reader.
Present a Scenario: Hypothetical situations or scenarios are excellent tools to get readers considering the problem or issue your post will address. Even more, by their nature, they require the reader to use his/her imagination and so serve to engage them immediately. Words like “Imagine,” “What if,” “Remember when,” or “Picture this” are a good way to begin to invoke the reader’s mind’s eye.
Ask a Question: Using a question to open your post will cause the reader to instantly consider the answer and, thus, create immediate curiosity. Such curiosity will drive them to continue reading your post, which is exactly what you want. Especially strong, well-posed questions will also serve as rhetoric, i.e., a rhetorical question, to subtly persuade your reader of your main point before they even get to the core of your content—a really good tool to use for almost any argument or debate.
Cite Data or Statistics: An effective way to illustrate a point is to find correlating data that supports it or pertains to your topic, and people always like to learn interesting new facts. Hence, including such data or statistics at the start of your post will grab the reader’s attention and pique their interest right away—particularly if the information or statistics are shocking or unique.
Use a Picture: Everyone loves a good image or graphic, and some can be perfect illustrations of a topic, issue, or point. Starting a post with the right image or graphic can be quite effective in pulling a reader in, though you should address the image to explain its significance. Remember to keep copyright infringement in mind and, in the interest of scholarly propriety, be sure to cite where you got your image right in the caption if it’s not an original.
Once you’ve gotten your reader’s attention, it’s much easier to keep it and pull them into your content. Try some of these strategies and see how they work, or contact a professional blog writer for their help and expertise.
Do you have suggestions for other ways to begin a blog post? I’d love to hear about what you’ve found that works!