In previous posts, I’ve shared with you stats on how much consumers love inbound marketing, as well as stats on how inbound marketing can increase SEO and website traffic. The gist? Inbound, content marketing has proven to work in increasing brand appeal and website performance.
But, SALES is the real matter of concern for businesses. So, the question is: can inbound marketing help your sales and increase your bottom line? Here are some stats that suggest it can:
- Of US e-shoppers surveyed, 81% are at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails (Harris Interactive).
- Customers who receive email newsletters spend 82% more when they buy from the company (iContact).
- Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
- Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Gartner Research).
- 82% of marketers that blog daily generated customers from their blogs (HubSpot).
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights).
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (DemandGen Report).
- Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research).
- Marketers who have prioritized blogging are 13 times more likely to enjoy a positive ROI (HubSpot).
If you (or your boss) have not yet begun to leverage the proven effectiveness of content marketing, and you want to learn more about how to do it well and on a budget, contact WordWise Creations now, and let me help you cash “in” on inbound marketing!
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What is content marketing? Sure, it’s all the rage in today’s digital marketing world, but what is it, and how can businesses do it well? Content marketing includes things like blog posts, social media shares, webinars, and more that allow you to directly engage with potential customers and clients.
We all agree that’s a great idea and a good way to reach the market with your product or service– haven’t you ever gotten information from a blog post or a lead on a new product or deal via social media? Of course! The problem for many businesses, though, is the time and effort it takes to get it done. Effective content marketing requires consistent effort delivered over time, and a good content marketer will know how best to address your target audience, express key messages, and align with both your branding persona and customer needs.
So how do you do it? Author and Educator Martha Collier offers 5 useful tips for successful content marketing campaigns. Read more…
Leverage the power of words.
As I grow my new business, I find I’m increasingly excited by so many fresh ideas and the field of Content Marketing overall. I’ve always had an innate talent for language – and the art of using words to produce the most powerful effect or persuasion – but it’s especially rewarding to be able to apply it more now in my career. I’ve long known I was WordWise, but I’m finding that I’m also increasingly MarketingWise, BrandingWise, and PRWise… and I’m just getting started.
Press releases are the most important piece in the content marketing and growth plans of a business, a free publicity tool that can reap immeasurable returns. An experienced writer can produce a good, effective press release – one that markets without promoting – to increase your visibility and improve your public appeal, and your releases can be shared with news media as well as social media sites. However, many people are unsure what topics are even appropriate for a press release when, in fact, almost every development or event in your business is newsworthy. Here’s a list of specific examples to help. Read more…