Press releases are the most important piece in the content marketing and growth plans of a business, a free publicity tool that can reap immeasurable returns. An experienced writer can produce a good, effective press release – one that markets without promoting –  to increase your visibility and improve your public appeal, and your releases can be shared with news media as well as social media sites. However, many people are unsure what topics are even appropriate for a press release when, in fact, almost every development or event in your business is newsworthy. Here’s a list of specific examples to help. Read more…