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The Biggest Resume Mistakes

ResumeResumes are not an easy thing to create – especially not good ones. In fact, too many people overlook the importance of having an error-free resume, and don’t realize how damaging things like small fibs (or outright lies) on a resume can be to their career potential. Hiring managers are savvy, and have learned to quickly identify the weak resumes from the strong. Even more, in today’s highly competitive workforce, it’s critical that your resume is good enough to make you stand apart from the rest. Sure, you may have the credentials and experience, but if your resume doesn’t reflect them well, you could find yourself in a bind.

A good idea for any ambitious job seeker is to contact an expert who can format your resume and hone its content to best make you shine, but not everyone can afford to do that.

So, Senior VP of People Operations at Google, Lazlo Bock, who has personally reviewed 20,000 resumes at Google (where they sometimes receive 50,000 resumes in just a week), offers some good advice to help job seekers create an outstanding resume. Read more…

Below are some other articles that you may find to be useful resources. Good luck!

Want to Boost Your #ContentMarketing? Use LinkedIn’s New Publishing Platform

LinkedIn's Publishing Platform

Some of you may have noticed a new paper clip icon in the corner of the box where you type your LinkedIn status post. It’s LinkedIn’s new publishing platform, and it is just the tool you need to strengthen your content marketing. Not only is LinkedIn the premier business social network that offers you the chance for massive exposure (even to niche groups), but publishing on LinkedIn is a smart and easy way to further brand yourself or your company. Writing targeted content can even help job seekers get noticed, and help businesses with SEO. But there are some things that are important to keep in mind if you want to get the best content marketing results from your efforts. Read more…

Why You’re Losing Money by Ignoring Content Marketing

content marketing

The Internet has created new avenues for gaining business exposure and changed customer expectations, and businesses must adjust their approach to advertising in order to be successful today. How, you ask? By embracing content marketing, you can open up countless avenues for increasing your visibility, reputation, and credibility— and, most importantly, your bottom line.

We all know what advertising is, but why is it different from and less effective than “content marketing?”

Traditional advertising is often intrusive in its effort to get your business or product noticed, and that can have a diminishing effect on your returns. Even more, ads are expensive, and they only capture the audience’s attention for a brief period of time, if at all, with a generalized message unlikely to appeal to everyone.

On the other hand, content marketing offers potential customers valuable information that they want in exchange for their attention, drawing them in to give you more exposure at much less cost.

Using content marketing, businesses provide educational and/or entertaining content that is free, engaging, and valuable to customers, such as blog posts, whitepapers, infographics, guides, videos, and more. Not only does content marketing offer value that customers appreciate while subtly promoting your business, product, and brand, but it also serves as a useful PR tool by increasing your reputation as an authority in your field.

Content marketing, in short, gives businesses a way to engage customers who want to hear their message, rather than forcing it on customers through typical, costly advertising. Additionally, content marketing:

  • Provides customers with information or guidance that is valuable to them.
  • Targets different customer sects directly for more effective marketing.
  • Increases website traffic and improves SEO.
  • Educates customers to influence their purchasing decisions.
  • Furthers your company’s perception as an industry authority.
  • Encourages customers to share your information with others, such as through social media.
  • and more!

Click here for an in-depth introduction to content marketing, including examples of businesses using content marketing successfully and some tips for best practices, and contact WordWise Creations when you’re ready to begin developing a content marketing strategy sure to fuel the success of your business!

It’s Coming, but is Your Business Ready?

google-penguinNobody likes to read bad web pages, yet many businesses get so caught up trying to optimize their site that they forget about the importance of quality content— but Google’s ferocious site-grading algorithms should be making businesses think twice.

Continuing its work to improve the Internet and user experience, Google recently released its new Panda 4.0 update and announced that Penguin 3.0 is on the way. These Google algorithms – including Panda, Penguin, Platypus, and Hummingbird – analyze websites and modify search rankings based on the quality and strength of site content. More specifically, the algorithms target sites that use spam and “black hat” SEO tactics like keyword stuffing, text advertisements, and link schemes, and subsequently lower the sites’ rankings.

So what can businesses do to prepare for these ever-improving algorithms and ensure their site isn’t negatively affected? From analyzing traffic to diversifying anchor text and evaluating links, here are some incredibly useful tips to help improve your website’s content, search rankings, and appeal. Read more…

Copy Editing Tips that Work

(from CrushedTees.com)

(from CrushedTees.com)

Whether you are writing a blog post, a webinar script, or a landing page, the power of your content depends on the strength of your authorial voice as well as the persuasiveness of your words. In order to create content, of any kind, that serves its purpose well by informing or persuading your audience, it’s critical to edit your text to make it clear and correct. Here are 15 Copy Editing Tips in three distinct stages  – including self-evaluation and a lot of cut -and-paste – for you to consider. Read more.

Simple Tips for Editing Your Own Work

Editing and publicationWe all act as editors of our own work – whether it be a formal text like an article or a well-crafted email. But at times, too much editing (too early) can really get in the way of writing, and bad writing makes editing a moot point. One simple rule to follow for any writer is to avoid editing while you’re writing; instead, just write, let the ideas flow, and save the editing for later. When you’re ready to begin editing, address larger global changes to structure first, before worrying about the smaller local issues like grammar and spelling. Also, cut that text down – by 10% or more! Wordiness is the mark of bad writing, and it’s easy to get wordy if you’re following the first rule and not self-editing as you go, and there are some common phrases that are redundant and can be easily omitted. Other tips include…

Editing: It’s Not Just for Spelling, You Know

Editing and publicationYes, spelling, grammar, and punctuation are some of the things that editors address, but that’s just the beginning. In fact, there are four main types of editing: developmental editing, line editing, copy editing, and proofreading. Sometimes you might just need a fresh pair of eyes to catch those copy mistakes that your weary and long-worked eyes cannot, while other times you require more careful line edits, global revisions, or developmental guidance. Read more…

But no matter what your editing needs are, from proofreading to developmental editing, contact me and I can help.

As a professional writer and editor, I offer all types of editing services, for nearly any kind of text. Do you need a thorough review of your journal article, including proper formatting (APA, CSE, MLA), reference and in-text citation review and cross-checks, and formatting tailored to meet the requirements of your intended publication? Contact me. Perhaps you need someone to make your newsletter, proposal, or resume shine, or maybe you seek a little guidance and help making those last revisions to your new novel? Contact me.

There’s no text or genre I cant’ help you improve, including:

I love to read and edit, and you need someone to be sure that your text is of a quality that aptly reflects the hard work you’ve already put into it. So, let’s work together! Contact me today for a free consultation and estimate, and get WordWise.